About Zero Waste Club

Producing sustainable, beautifully designed, ethical, & vegan essentials, Zero Waste Club are on a mission to change the way the world consumes via zero waste household products. Founded in 2017, the London based consumer goods brand aims to champion transparency across their operations - going as far as to share stories about their manufacturers and disclose how much they’re paid.

What did they need?

As sustainability is core to their brand, Zero Waste Club have made commitments to their consumers to source low-impact products and cover any remaining emissions via planting mangroves. Zero Waste Club needed to better understand their environmental impact across their product range, to ensure their investment in carbon offsets were accurate to their impact. Additionally, visibility across their product range was desired as a key step in their recent re-brand, and required to influence product design decisions.

What did we help them with?

We provided a data concierge service to ensure clean, structured data on Zero Waste Club’s products was accessible within the MadeFrom platform. This data was augmented using statistical machine learning models that could provide full-lifecycle (cradle to grave) emissions estimations for key products. Within the MadeFrom platform, the carbon impact of Zero Waste Club’s product-level activities were visualised for every product, material and supplier engaged with. Targeted comparisons between each were made available, allowing Zero Waste Club to make better informed business decisions - with their sales data factored in.

MadeFrom, and our Low Carbon Business School, provided support and guidance to the team at Zero Waste Club in analysing this information, particularly how they could make decisions on materials, products and supply chains to reduce emissions within their existing financial targets.

What were the results for Zero Waste Club?

Using MadeFrom, Zero Waste Club was able to validate that their existing financial commitment to offsetting was sufficient to meet their consumer commitments to net-zero.

Additionally, in line with their ambitions to reduce emissions across their product range, Zero Waste Club was able to compare and rank opportunities for further improvements to individual products that help them balance financial and sustainability commitments.